Serving Fresh Tea with love

over 5 years

a Farming tradition

our story

At Jaggery Tales, we believe in more than just crafting beverages; we are on a mission to create a movement that honors tradition, supports farmers, and promotes health. Our journey began with a simple yet powerful idea: to celebrate the richness of jaggery tea and coffee while uplifting the hardworking farmers who grow this natural sweetener.

Our roots run deep in rural India, where the dedication and struggles of farmers inspire us every day. With a vision to blend tradition with modern convenience, we launched our brand to introduce authentic jaggery-based beverages to a broader audience. In just a few years, we have established over 400 outlets across the country, reflecting the overwhelming support and appreciation from communities who share our vision. Jaggery Tales stands as a testament to the belief that business can be both purposeful and profitable, paving the way for a brighter future for our farmers and consumers alike.

Dr. Somnath Shingare

ingredients

At the heart of Jaggery Tales is our commitment to quality and authenticity. We source our jaggery directly from local farmers, ensuring that every cup of jaggery tea or coffee is rich in flavor and nutrients. Jaggery, a natural sweetener with centuries of history in Indian households, is not only delicious but also packed with health benefits.

Our beverage line includes carefully crafted jaggery tea and coffee premixes that offer a healthier alternative to sugar-laden drinks. By celebrating these traditional ingredients, we aim to provide consumers with a taste of home while promoting the nutritional value of jaggery. Each sip is a reminder of our dedication to preserving India’s culinary heritage.

sustainability

Our operations are designed to be cash-positive, allowing us to operate on a 100% advance payment basis. This model not only ensures stability and growth for our brand but also empowers farmers by giving them the financial security they need. We are proud to contribute to the welfare of our agricultural community and believe that by working together, we can create a more sustainable future for everyone involved.

The Chai lovers

Meet Our Founders

Dr. Somnath Shingare

Founder & Managing Director, Jaggery Tales

Mrs. Swati Shingare

Co-founder and CFO, Jaggery Tales
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